Rodman Edward Serling :: essays research papers

Rodman Edward Serling, in my opinion one of the most brilliant men of our time, was born in Syracuse, New York, on December 25, 1924, to a wholesale meat dealer, and grew up in Binghamton. By his own account, he had no early literary ambitions, though from an early age, he and his older brother, Robert, immersed themselves in movies and in shows like Astounding Stories and Weird Tales. Rod was best known from the intro where he was seen wearing a suit and most often dangling a cigarette, which was unfortunately the cause of his untimely demise. "There is a fifth dimension beyond that which is known to man. It is a dimension as vast as space and as timeless as infinity. It is the middle ground between light and shadow, between science and superstition, and it lies between the pit of man's fears, and the summit of his knowledge. This is the dimension of imagination. It is an area which we call... THE TWILIGHT ZONE," Serlings masterpiece would not come until later in his writing career. He began writing full-time in 1951, more than seventy of his television scripts were produced, garnering both critical and public acclaim. Full-scale success came early in 1955 with the production of a script called "Patterns," deemed a "creative triumph" by critics, and the winner of the first of Serling's six Emmy awards. Serling went to work on screenplays for MGM and as a writer for Playhouse 90, for which he crafted ninety-minute dramas. A critical and financial success, Serling shocked many of his fans in 1957 when he left Playhouse 90 to create a science fiction series he called The Twilight Zone. 156 episodes of Twilight Zone, ninety-two written by Serling, aired on CBS over the next five years. The show went on to be one of the most widely recognized and beloved series in television history, and achieved a permanent place in American pop culture with its instantly recognizable opening, theme song and charismatic host, Rod Serling. With appearances by personalities such as Robert Redford, Burt Reynolds, Dennis Hopper, and more, Twilight Zone became a launching pad for some of Hollywood's biggest stars. The show headed downhill in its fifth season chiefly due to the fact that Serling lost most creative control of the show. After production ended in January 1964, Serling continued to write for film and television series and movies, and often appeared in his own productions, such as Rod Serling's Night Gallery. He returned to Antioch College as a professor and lectured at college campuses across the

Bp Oil Spill

Television if full of advertisement and propaganda. As well as the internet with advertisement popups and clips on the sides of every webpage. Propaganda is information put out by an organization or government to promote and idea or cause. Many of these are misleading and bias, trying to make you believe in the same things they do and convince you to participate in whatever cause they are in. Think about some of the commercials you seen on television such as news reports, movies, political ads, and recall ads. The most memorable to me are recall ads such as lawyers making announcements for medicines and compensation. As well as when election time comes around and all of the runners are putting their names out there. Also, every day, watching the news on new crimes going on in the world and previews for my next favorite movie. Those are all different techniques of propaganda. The purpose of me writing this essay is to show you the propaganda in a simple informative commercial or newscast. My main focus will be on the BP oil spill. The first sociology theory I will compare with is symbolic interactionism. Symbolic interactionism is the use of symbols or face to face interaction. The way that this relates to the BP oil spill is the way that the owner of the company, Kenneth R. Fineburg, said that he was going to help and compensate the victims of the oil spill. Commercials and speeches were made about his plans to pay back for the damage and loss of wages that his company had caused the Gulf of Mexico and victims. The second theory will be functionalism. Functionalism is the relationship between parts of society. In this situation, the society came together and fought to be compensated to get their lost wages back. Claiming they have mortgages, bills, car payments, and children to pay for and they have not been working in 8 months. Citizens of the affected area appeared on news cast and commercials were made explaining their situations, trying to reach out to someone that they needed help. The last theory is the conflict theory. Conflict theory means competition of scarce resources or the elite control the poor and weak. This relates to this situation as the big man, Mr. Fineburg, having the money and resources to help the people out with their lost wages. As, well his colleagues were trying to tell him that he was over compensating the victims. They had all of the control over whether or not the victims were going to be able to get paid and bailed out of this mess that one man was responsible for. In conclusion, propaganda was used in ways to reach out to people about the real problems going on in the Gulf of Mexico during the time of the BP oil spill. I used the 3 main theories of sociology to compare how each of them relates to the oil spill. The rich over powering the poor, how society came together to get help, and the interaction between the people when the word needed to be put out. RESOURCE Schwartz, J. (2011, February 17). Gulf of Mexico Oil Spill Blog. Retrieved from http://gulfofmexicooilspillblog. com/2011/02/17/gulf-of-mexico-oil-spill-blog-bp-propaganda/ Bp Oil Spill BP OIL SPILL Under the Deepwater Horizon, an offshore drilling ring of British Petroleum (BP) caused an oil spill in the Gulf of Mexico. The incident occurred on April 20th 2010, where equipment failed and caused the explosion sinking the ring, and causing the death of 11 workers and more than 17 workers injured. The British based energy company also faced other problems at the site of the oil spill. More than 40 million gallons (estimated data) of oil spewed into the Gulf of Mexico.Oil spill in the Gulf of Mexico is a very serious threat for the wildlife as it causes water pollution. The oil spill effected many coastal areas in the US, like the Louisiana, Alabama, Mississippi and Florida. The oil spill disaster strongly damaged wildlife cycle in the Gulf of Mexico, and many species were thrown into extinction. Similarly, thousands of businesses were thrown into extinction. Many people has questioned the ethical decisions and core value system that BP used to cut corners with the acc ident; namely, the race to maximize profits at all costs.We are all aware that one of the main causes that let to the disaster were the result of bad decisions, in which a less expensive option (whether to run a test or use a particular kind casing pipe, for example) would save lives. There has been â€Å"zero dollars spent on research concerning how to handle oil spills for off-shore drilling by BP despite the company's NET profits – above and beyond all salaries, bonuses, or overhead costs- of more than $59 BILLION† (â€Å"The Rachel Maddow Show† on MSNBC, aired at 7 p. m.EST on June 28, Monday). The paperwork submitted to the U. S. Minerals Management Services (MMS) by BP in 2008 was 582 pages long, supposedly covering all of BP's operations in the Gulf of Mexico. However, they omitted their ability to deal with oil spills in a worst-case scenario just to get their permits for drilling. Another very unethical act by BP was when President Obama was scheduled t o visit Louisiana back than, BP hurriedly â€Å"hired† temporary workers and handed out gear (paper haz-mat uniforms, etc. , but told these temps not to talk to anyone. As soon as all the TV cameras and the president's motorcade left the area, these â€Å"for show only† hires immediately stopped working (a local government official took photos and attempted to question a few, who advised him they were â€Å"not supposed to talk to anyone, on BP's orders†). They did not come back on the following day or any day thereafter.On the zero dollars spent for developing back-up systems, BP informed â€Å"The Rachel Maddow Show's† representative that they â€Å"rely† on an organization which they claimed â€Å"does spill research† even though the investigators from the show discovered the organization named by BP does not receive any money from BP nor do they do research for ways to stop oil spills. In other words, BP was unethical and lied again. Thi s British Petroleum is listed as the fourth wealthiest corporation in the entire world, and yet they lie about the extent of their spill.They fudged figures and information (against the law) in order to get a license to drill in American waters, they did not even bother to change the batteries for the system they claimed was their â€Å"back-up†. BP, as most oil companies (and other business), are aimed at making as much money as possible. In this case because of the big cover up the media did, BP was forced to fix the problem, and it is a problem that its costing them major money, both through clean up and lost product. BP has so far committed $42 billion to cleaning up.I really hope that BP (and other companies) learned the lesson, that cutting corners and cost reduction is not the only point that organizations should focus on. It is not safe to cut corners and presume that things will not happen. Make ethical decision, have back up plans, and ‘worst case scenarioâ₠¬â„¢ preparation. If BP would be more ethical and do the right things either by using the latest safety precautions when drilling (not cutting corners, and reducing costs), and moving faster and more dynamically when the disaster occurred, they could have avoided billions in cleanup and damages that they faced and are still facing now.The BP oil spill has offered a moment for reflection for leaders around the world about their most basic beliefs. To many people, the BP oil spill has brought home the idea that future corporate leaders must develop personal ethical standards for making decisions that go beyond just a financial calculation. There are plenty of business practices that are legal, but fall short in being ethical. But I believe being ethical does pay off, slowly and steadily. You may lose some opportunities, but your reputation and self-perception is invaluable.

Demographic Transition Theory Essay

DEMOGRAPHIC TRANSITION THEORY INTRODUCTION Demographic transition theory is the theory that societies progress from a pre-modern regime of high fertility and high mortality to a post-modern regime of low fertility and low mortality. The theory is explained by a model which is an idealized picture of demographic change. The aim of the theory is to explain why a society moves from high mortality and fertility to low mortality and fertility. Demographic transition is the actual change from high mortality and fertility to low mortality and fertility. There are many causes of why societies move from high mortality and fertility to low mortality and fertility and these are best explained by the demographic transition model. As societies move from pre-industrial time to postindustrial periods population density changes due to change in values, technology, ways of living and many other variables. ASSUMPTIONS The demographic transition theory shares the same assumptions as the Neo Malthusian theory that economic development lowers fertility which is evident in the model that as societies move from pre-industrial to postindustrial the number of births are lowered. It also assumes that the only way of controlling population growth is through the use of contraception. CRITICS The transition theory is claimed to be the direct outcome of European countries the observation have taken place a long time ago and is outdated. This statement is true because the theory and model predicts what European countries have gone through not what all countries and nations would go through. The theory is only based on birth and death and does not include other aspects of population dynamics such as external migration STAGES OF THE DEMOGRAPHIC TRANSITION This theory has been known to have four stages but a fifth stage has recently evolved and it currently has five stages and these explain mortality and fertility. STAGE ONE: HIGH FLACTUATING This is has high birth and death rates and population growth is is small. Reasons for high birth rates: High death rates and infant mortality encourages more births Lack of family planning Children are viewed as source of income Reasons for high death rates: Diseases as there are no proper medicines Famine due to few people Lack of education Lack of health care STAGE TWO: High birth rate and declining death rate. The total population begins to expand rapidly Reasons for high birth rates: Religious beliefs People used to having many children Reasons for declining death rates: Improved hygiene Improved sanitation Improved food production and storage STAGE THREE: Falling birth rate and continuing to fall death rate. Population growth slows down Reasons for decreasing birth rate: Women are working as it’s the industrial period Improvement on contraceptive technology Change in valuation of women beyond motherhood Presences for smaller families as they are cheaper to maintain Reasons for decreasing death rates: Better healthcare Improved sanitation STAGE FOUR: Low birth and death rates and population growth is small and fertility continues to decline. Reasons for low birth rates: Family planning Improved status of women Change in personal lifestyle Reasons for low death rates: Improved healthcare Improved quality of living STAGE FIVE: Death slightly exceeds death rate and this causes population decrease.

Articles review Essay Example

Articles review Essay Example Articles review Essay Articles review Essay Articles review Head start This program provides finances to agencies involved in offering comprehensive services to underprivileged children. They specifically concentrate on children who are preschoolers and they teach them basic skills in reading and mathematics. These are important skills for children since they will need them in further learning. The program concentrates with children from birth up to when they are three years. The program prepares children socially and cognitively for school life. They do this by providing health, nutrition and social services (Bierman et al, 2008). Head start does not only mind children but also families. The most involve families are those with children who are enrolled in this program. The agencies encourage parents and guardians to participate in the development of their children. When parents take part in their children’s learning, they also improve their literacy level and progress on their employment targets. This program started during President Lyndon Johnson era. He campaigned for great society and it was justified as an investment in education. The council of economic advisors approved it and operations began. Impact of the article This study is essential to general educators, parents and guardians. These parties will learn how to assist children with bad behavior. Some children do not reform from bad behavior because their parents or guardians do not follow an effective criterion of intervening. This article teaches parents and guardians that it is vital to follow –up after consulting and implementing behavior management techniques (Noelle, 2002).

Key Facts About the War on Drugs

Key Facts About the War on Drugs What Is the War on Drugs? The War on Drugs is a general term used to refer to the federal governments attempts to end the import, manufacture, sale, and use of illegal drugs. Its a colloquial term that does not refer in any meaningful way to a specific policy or objective, but rather to a series of anti-drug initiatives that are vaguely directed towards the common goal of ending drug abuse. Origin of the Phrase War on Drugs President Dwight D. Eisenhower began what The New York Times then called a new war on narcotic addiction at the local, national, and international level with the establishment of an Interdepartmental Committee on Narcotics on November 27, 1954, which was responsible for coordinating executive branch anti-drug efforts. The phrase War on Drugs first came into common use after President Richard Nixon used it at a press conference on June 17, 1971, during which he described illegal drugs as public enemy number one in the United States. Chronology of Federal Anti-drug Policy 1914: The Harrison Narcotics Tax Act regulates the distribution of narcotics (heroin and other opiates). Federal law enforcement will later incorrectly classify cocaine, a central nervous system stimulant, as a narcotic and regulate it under the same legislation.​1937: The Marijuana Tax Act extends federal restrictions to cover marijuana.1954: The Eisenhower administration takes a significant, albeit largely symbolic, step in establishing a U.S. Interdepartmental Committee on Narcotics.1970: The Comprehensive Drug Abuse Prevention and Control Act of 1970 establishes federal anti-drug policy as we know it. Human Cost of the War on Drugs According to the Bureau of Justice Statistics, 55% of federal prisoners and 21% of state-level prisoners are incarcerated on the basis of drug-related offenses. This means that over a half million people are presently incarcerated as a result of anti-drug laws- more than the population of Wyoming. The illegal drug trade also sustains gang activity, and is indirectly responsible for an unknown number of homicides. (The FBIs Uniform Crime Reports describe 4% of homicides as being directly attributable to the illegal drug trade, but it plays an indirect role in a much larger percentage of homicides.) Monetary Cost of the War on Drugs According to the White Houses National Drug Control Strategy Budgets, as cited in Action Americas Drug War Cost Clock, the federal government alone is projected to spend over $22 billion on the War on Drugs in 2009. State spending totals are harder to isolate, but Action America cites a 1998 Columbia University study which found that states spent over $30 billion on drug law enforcement during that year. Constitutionality of the War on Drugs The federal governments authority to prosecute drug-related offenses theoretically stems from Article Is Commerce Clause, which grants Congress the authority to regulate commerce with foreign nations, and among the several states, and with the Indian tribes- but federal law enforcement targets drug offenders even when the illegal substance is manufactured and distributed only within state lines. Public Opinion Regarding the War on Drugs According to an October 2008 Zogby poll of likely voters, 76% describe the War on Drugs as a failure. In 2009, the Obama administration announced that it would no longer use the phrase War on Drugs to refer to federal anti-drug efforts, the first administration in 40 years not to do so.

3-Year Marketing Plan Essay Example for Free (#5)

3-Year Marketing Plan Essay Marketing plan (149) , Pricing (148) company About StudyMoose Contact Careers Help Center Donate a Paper Legal Terms & Conditions Privacy Policy Complaints ? In order that we continue our company’s financial growth, we need to branch out into new product lines. A study was performed to consider our entrance into the pet supply market. We have developed a new single product for that purpose. It is a Cordless Automatic Nail Trimmer for dogs and cats. The findings of this study are in this presentation. Our numbers are conservative. The potential for success is high. We are Company G are always looking forward to find and implement new lines that will complement our Mission statement, and our bottom line. This is our next opportunity introduces Company G and the product or product line that you are writing this marketing plan about. â€Å"We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.† Product Description and Classification The Cordless Automatic Nail Trimmer for Dogs and cats will be our first entry into the world of pets. This product uses a sensor to find the quick (the bundle of nerves and blood vessels) on a pets nail, then adjusts to a spot just below it. It trims the nail, rotates to the next nail, and repeats the process, until trimming each nail on the paw. Simply remove the paw, and continue on each paw until done. Our trimmer will avoid the pain of cutting the quick with bleeding. It will not cause discomfort for the animal associated heat build up from electric nail trimmers. This product will allow anyone from novice to professional to trim a dog or cats nails to perfection. Rather than making an appointment, going to the local pet groomer, paying $7 to $25 (before tip), or big box, a pet owner can trim their pet’s nails at home. If the owner would rather have the nails done, they can have their groomer use our tool, giving the pet owner peace of mind, knowing their pet will not suff er any pain. Consumer Factors Planning time involved in purchase Purchase frequency Importance of convenient location Comparison of price and quality Considerable Infrequent Important Considerable Shopping Products Specialty Products Shopping Products Shopping Products Marketing Mix Factors Price Importance of seller’s image Distribution channel length Number of sales outlets Promotion Relatively high Very important Relatively short Few Personal selling and advertising by producer and seller Shopping Products Shopping Products Shopping Products Shopping Products Shopping Products The target market is between the ages of 30 and 45 with busy lives, looking to save time and money. Their incomes would be greater than $60K. This will include professionals, as well as working couples. We will target both existing dog or cat owners, as well as new entrants to pet ownership. Competitive Situation Analysis Analysis of Competition using Porter’s 5 Forces Model Competitive Rivalry Today are no direct competitors. We are entering an existing market, with a completely new technology. The closet rivalry is the electric trimmer, produced by Dremel Tools and Oster Company. These products do NOT have the features we have. They do not compare in experience. There is no threat at this time. We have the threat from two outside entrants to create a knock off version of our automatic nail trimmer. The two companies that could attempt to enter the market are Dremel Tools and Oster Company. The threat to us is medium for a few reasons. We will patent our trimmer, which means that they will have to start with our product, and then develop modifications, to avoid patent infringement. Both companies’ current products use a different kind of technology. They are grinders and do not have any quick detection apparatus’. While Dremel Tools has been in the pet trimming market for some time, they only modified the grinder used for woodworking and other craft projects. This would be a departure from their core competency. This is the only venture by Oster Company. They a relatively new to the market, It isn’t likely that they will put more R and D dollars into a second pet product at this time. There is no threat to us from buyers. Pets must have their nails trimmed on a regular basis, or they can suffer pain and / or health issue. The owners of these pets are responsible to maintain their pets’ nails. With the addition of our safe, reliable, easy to use product added to the market, buyers have all of the options they could want. At our price point, they would not consider creating a similar product. It is an infrequent purchase for them. We will also establish a blog site to give our customers an opportunity to help us determine if they desire any additional features. There is very little threat to us from our two suppliers. Vendor A is supplying us with the heat-sensing component to our trimmer. The device they are producing for us helps to expand their bottom end line of heat sensors. This represents a 10 percent addition to their offering. The main customers for Vendor A is the Armed forces, who buy heat sensing devices for airplanes, tanks, and vision goggles for ground troops. They do not have the infrastructure to build a product such as ours. They would not take on the capital expense to enter this type of manufacturing. They do not have any retail, on-line, distribution experience, or presence. Vendor B who supplies us with the stainless steel blades are in a similar situation. Their main customer is the medical, surgical industry. Vendor B manufacturers high end surgical blades, knives, as well as blades for men’s razor blades. Our product represents a new product in between in quality. It is not significant enough for Vendor B to start an entirely new type of product for them In the current market, there are threats from substitutes.  People not using our product can use manual nail clippers, grinders, or pay someone else to trim their pets’ nails. The threat to us does not exist. All pet owners are currently using one of these venues today. With the quality, ease of use, time and money savings, and cruelty free aspect of our trimmer, virtually nobody will revert to these substitutes. Before we risk our profits or our brand value, we took a critical look both internally, and externally. The intent is to consider how we can leverage the positives, improve on our weaknesses and prepare for outside threats. Here are the findings. STRENGTHS *indicates core competency Financial health* Efficient manufacturing Brand Reputation* WEAKNESSES Lack of training Lack of Distribution network Never advertised pet products OPPORTUNITIES Pet ownership on steady rise Personal time on decrease Economy is increasing expendable income THREATS Possible newer technology Economic downturn Heat sensor supply issue Financial health is one of our core competencies. We have a very low debt-to-equity ratio, combined with a credit rating. This gives us the flexibility to create initial inventory and cover the typical start-up costs related to a new product line. Brand reputation, another core competency, means that we are already in the homes of many of our targeted customers. They know we produce high quality, well designed, products. Our brand is a trusted name nationally. Efficient manufacturing is another of our strengths. It allows up to produce our goods at a lower total cost compared with competitors. We run our production lines quickly, with little waste, or re-work. This helps for reliable batch production, and very few quality / defects issues in the field. Lack of training for our production line associates is a potential issue. Production will be slower, risks quality compliance, and will cost more per unit compared to our established lines. Lack of advertising relationships within the pet market is another weakness. We do not advertise at all aimed at pet owners. We do not understand what the costs are, compared to our other product lines. We will not be able to bundle the new lines advertising with our other lines, for a volume discount. Our sales force is not equipped to demonstrate our new product line. We will need to higher trainers, and new sales people that are specialists specific to the new line. The economy is on an upward trend. As wages increase, so does expendable  income. This allows people to purchase pets, supplies, and services. This applies for either new or existing pets in the household. Personal time is on the decrease. Wage earners are spending more time working. Parents are spending more time driving their school-aged children to sports, music lessons, and dance classes, etc. These parents will also attend the events surrounding the activities. Taking Fido to the groomer and picking him up later is another time eater. Being able to trim nails effortlessly, in your own home, on your own schedule has a good deal of appeal. Pet ownership is on the rise. In 2013, there were 82.5 million pet owners in the United States. This number is expected to rise to 92 million by 2018. In 2013 $4.4 billion dollars were spend on grooming and boarding. In 2014 sales rose to $4.7 billion, a 7% increase. This is a growth industry. Economic downturn could become a possible threat. As expendable income dwindles, pet owners could potentially purchase less expensive nail trimmers. They could also choose to go to a groomer, but do so less often as a money saver. A supply issue could threaten our ability to produce our product. A shortage of the heat sensors could become an issue. If our vendor chooses to increase the price of the sensors could become an issue as well, reducing our margin to an unacceptable level. Development of a newer technology is a threat. A competitor, on a new company could start making the next generation of automatic trimmers. Dependent on the features, or price, we could lose market share. Market Objectives Product Objective Sell 100K units by 12/31/2016. Price Objective Achieve a profit of $500K by 12/31/2016. Place Objective Have our product on the shelves of 2 national chains, and in 200 independent retail pet supply stores by 9/15/2015. Have an on-line presence by 9/1/2015. Our objective is to have 250K hits on you-tube demonstration by 1/1/2016 and 100K hits on our website specific to the new product line by 6/1/2016. This section will introduce you to the particular strategies, which will assure that we achieve our objectives. You will find them well thought out and comprehensive. We took the necessary time to be confident that they are inter-related and logical, using previous tactics which have been successful here at Company G. Packaging – use our trusted XG logo and recognized style of packaging. Great Warranty – offering a two-year warranty, this is better than current electric trimmers in the market. This is in line with our warranty for other product lines in our assortment. Dedicated Help Line – have a 24/7 help line specific to this product line. It will give advice, answer questions, and take care of issues that arise for customers. Market Pricing – Skimming pricing of $89.99. Good Terms – we will give 2% net 30 days pricing to our distributers. Advertising Allowances – $5 per unit sold for preapproved advertising campaigns. We will require proof of sales and give credit within 30 days of campaign end date/ Place Strategies Retail Stores – 2 National chain stores and 200 local pet stores based on their sales. Web presence – We will sell through Amazon.com, as well as on our web site. Quick shipping – We are going to use Amazon’s distribution Centers to ship to retail stores and directly to customers. This will be the most efficient use of our finished goods inventory. Personal selling – We will provide demonstrations at dog shows. Social media – We will have a You-tube presence, and a Face book presence. Discount / Donation – We will give customers a $5 discount and donate $5 to the Humane Society for the first 50K units sold. These strategies are a combination of approaches. We are going to use our strong brand name and recognition to take advantage to the consumers’ trust.  If they compare our product to Dremel or Oster’s trimmer, they will see we give them a superior warranty. We will get our product in front of millions of potential customers at dog shows. There are dog shows of various types happening every week across the United States. The retailers that we target will get good financial terms, along with our strong brand name. Our you-tube presentation will prove to customers just how easy and safe our trimmer is. We will also appeal to the good nature of pet owners will our donation to the Humane Society. In order to assure our success we need to put specific tactics in place. They need a due date and responsible party, so anyone in the process can see if we are adhering to our timeline. We know whom to ask about any given tactic as well. 3-Year Marketing Plan. (2016, Sep 17).

A Discussion of the Marketing Concept and the Implementation of those Essay

A Discussion of the Marketing Concept and the Implementation of those Concepts - Essay Example Music in the Macro-Environment 8 3.1 Evolving forms of Listening 8 4. Final Thoughts 11 4.1 Bagozzi’s Ideas on Transactional Exchange 11 4.2 Conclusion 13 References 14 Marketing and the macro-environment: A discussion of the marketing concept and the implementation of those concepts. 1. Introduction The development of a macro-environment has meant that the field of marketing has had to expand its methods and beliefs as the meanings of consumerism have shifted to a global field of engagement. While a global state of business means that there are more opportunities, it also means that the competition is increased through innovation and local brands that may have an advantage over an international company originating out of foreign lands. Through using concepts and ideas that directly engage the issues that arise when entering into a new market, marketing becomes defined by those issues and the ways they lend towards engaging the consumer in a variety of environments. Marketing involves a series of elements that introduce the consumer to needs in relationship to social expectations. In addition, marketing is involved in the selling of not only tangible ideas, but intangible concepts such as political ideologies, universities, communities, and performers. Exchange becomes defined by the various environments that are involved in marketing. The actors within an exchange are involved in a wider variety of interests within the environments where the macro-environment is concerned. In addition the relationships between the actors is far more complex as barriers between people, in relationship to law, and in relationship to differences in traditions must be navigated in order to appropriately navigate the stream from sales to customer. As the macro-environment influences changes in marketing, it is essential to discuss Bragozzi’s interpretation of exchange. Exchange is defined by Bragozzi using generalities that have relevance, but require some expansion a s popular culture has increased; the consumerist attitude has enveloped society, and as the macro-environment has required a more extensive explanation of exchange. 2. Key Developments and Marketing Responses 2.1 Marketing Marketing is the creation of activities that facilitate the exchange in a consumer context. The idea of exchange is developed through the equality that is created through assigning value and giving one thing of a specific value in exchange for something that represents the same value. The most common example is the exchange of money for goods and services, the goods and services being assigned a specific value that is reflected in a monetary figure. Actual value and social value are often two different ideas. As discussed by Bragozzi, often one part of the exchange or both parts will have negative impact, thus creating an inequality in the exchange. Marketing is the creation of what might be termed as an environment around a product. The environment around a produ ct has its own identity, a culture and belief system through which the product is presented to the consumer. Marketing invites the consumer, through exchange, to become a part of that culture through ownership. 2.2 Key Concepts in Marketing One of the key ideas that are central to marketing is that designing for a product or of a product is central to creating the need that promotes purchase. Creativity is the cornerstone of design, where visuals and text must be in concern with one another in order to have impact. In addition, the culture that is created around the product is a core of how the design must convey the message. Design is developed through a series of elements that come together to convey the most powerful message possible. Within that message is an attempt to convince the