Audience Contact Analysis Assignment Example | Topics and Well Written Essays - 500 words

Audience Contact Analysis - Assignment Example The messages that are sent by the organization to its existing and potential customers are called contact points they are also defined as any tools used to distribute the marketing message (Hammond 195). The Toyota Company has been in operation since 1937 and has grown from a simple company into a multibillion Company worth 397.05 billion yen (as of May 2014). Marketing excellence has been the backbone of their success. Their major contact point is their website that gives all the company details as well as shows their wide range of products. The website is user-friendly and provides their customers with a wide range of information (Hammond 195). The website operates an online help desk to ensure that any new customers can have all their questions answered. The website helps retain the existing customers due to the high-quality amenity it offers to them. The company spends over 14 billion dollars every year on advertisements. Unlike other companies, their marketing department has the highest number of employees as compared to the other departments. They advertise themselves on television often and also use billboards in strategic points all over the world. They have a distinct company logo which they show in all their adverts, and it acts as a mark of class to their products. Their brand has gained popularity in the market due to their high-quality products and hence their name markets itself. The Toyota Company runs a Toyota exhibition twice a year whereby they showcase all their products. In such exhibitions, the company interacts with its existing customers, and this helps build a healthy relationship between them. The exhibition also brings potential customers since they are not discriminative on who attends the exhibition and do not charge any fee. Apart from exhibitions, another contact point is their warehouses that are often in open space. Customers are allowed to visit the warehouses and view the vehicles. The layout of the